Established in 1993, ALPHA BANK ROMANIA is part of the largest Greek financial group, Alpha Bank Group. In Romania, the Group is also represented by Alpha Finance, Alpha Advisory, Alpha Leasing IFN and Alpha Insurance Brokers.

Alpha Bank Group has operating units in Cyprus (Alpha Bank Cyprus LTD), Serbia(Alpha Bank Srbija A.D.), Albania, Bulgaria, F.Y.R.O.M. (Alpha Bank A.D. Skopje), London(London Branch and Alpha Bank London), New York (Alpha Finance U.S.) and Jersey (Alpha Bank Jersey).

The first foreign bank to come to Romania after 1990, ALPHA BANK ROMANIA had an innovative contribution to the development of the local financial sector through bold activities such as: launch of the first mortgage loan, opening of the first Branch outside Bucharest or starting to use alternative channels in order to promote the Bank’s products and services.
  
ALPHA BANK ROMANIA provides the whole range of products and services to the consumer market segment as well as complex banking solutions to the business and corporate customers. ALPHA BANK ROMANIA currently has more than 2,200 employees. They work as consultants to the bank’s customers, sharing ideas and know-how and expertly employing the financial tools available, in order to help clients achieve their goals.

ALPHA BANK ROMANIA has had an excellent evolution in the last period, growing from 70 Branches at the end of 2006 to 125 Branches at the end of 2007. According to the organic development plan, the network will reach 200 units by the end of 2008.

As it looks to the future, ALPHA BANK ROMANIA is committed not only to launching new and innovative products and services, but also aims to continue delivering value to its customers.

AWARDS
Over the years, ALPHA BANK ROMANIA‘s performance has been recognized by the industry, the most recent awards received including:

2007 - “The Most Active Bank on Corporate Segment” (by Piata Financiara magazine)
2007 - “The Retail Bank of the Year” (by Nine O’Clock magazine)
2007 - “The most Dynamic Bank” (by Bucharest Business Week magazine)
2007 - “Banking product of the year” (by Piata Financiara magazine)
2007 - “Corporate Bank of the Year 2007” (by Bucharest Business Week magazine)
2007 - “The Best 3DSecure Issuer without Acquiring” (by Link e-Commerce magazine)
2007 - “The Best Greek Success Story” (by The Diplomat magazine)
2006 - “The Best Retail Bank in 2006” (by Piata Financiara magazine)
2006 - “The Best 3DSecure Issuer without Acquiring”, (by Link e-Commerce magazine)
2006 - “Alpha Click – The Best Romanian Internet Banking Service” (by Link e-Commerce magazine)
2005 - “Best Mortgage Loan in USD” (by Piata Financiara magazine)
2005 - “Best Mortgage Loan” (by Capital magazine)

"The brand Alpha Bank in brief: intelligent and ingenious, honest and flexible, paying
special attention at what it is happening all around,
ready to act to its clients' advantage."