FBBank’s vision is to be a modern, dynamic and innovative bank, offering services of high quality and flexibility, personalized service and competitive pricing to private individuals and businesses in Greece.

FBBank´s strategy evolves along the following strategic priorities:
         
   
  • Penetration of the small to medium enterprises segment, which is the backbone of the Greek economy. These enterprises have growing needs for banking services and are expected to gradually become prime users of sophisticated financial services. At the same time, profit margins in the segment are high and offer attractive returns.
     
   
  • Penetration of the retail market, which is the fastest growing segment of the banking industry and enjoys the highest returns. This is accomplished by developing innovative mortgage and personal loan products as well as a variety of investment products to meet different investment needs, backed by an effective marketing strategy.
     
   
  • Geographical expansion through the establishment of new branches. Over the last two years, the bank added four new branches to its network, while another two will be operational by September 2005 in Athens and Piraeus.
     
   
  • Development of new fee-based sources of revenue through advisory services to businesses, such as balance sheet restructuring and financial risk management. 
         
  In order to achieve its strategic objectives and gain market share in a very competitive environment, the bank has diversified itself from competition in the following ways:
   
   
  • Higher quality of staff and better quality and speed of service.
  • Better knowledge of the individual needs of every customer.
  • Modern and innovative products and competitive pricing.
  • Effective cost management.
     
  The bank attributes particular importance to its business cooperation with the Agricultural Bank of Greece, which focuses on areas where synergies exist, such as cross selling of products and the use of the Agricultural Bank’s extensive ATM network by FBBank customers free of charge. However, FBBank also contemplates the possibility of cooperation with other banks or financial services companies to achieve its strategic goals.